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HBL and PayFast Partner to Enable E-Commerce Transactions

By virtue of this partnership, HBL will enable its broad portfolio of e-commerce merchants on HBL Pay (IPG) to accept payments directly through bank accounts covered under the PayFast umbrella, without the necessity for a debit or MasterCard.

Previously, any merchant that used HBL Pay for payment processing allowed their customers to transact with Visa, MasterCard, UnionPay, and PayPak cards, while card-less transactions were only enabled for HBL accounts. Now all merchants using HBL Pay will have this feature enabled for customers who have an account with any of PayFast’s banking and digital wallet partners.

Speaking on the occasion, Mr. Abrar Mir, Director of Innovation and Financial Inclusion at HBL, said: “HBL considers expanding digitization and empowering all customers as its core business value. This partnership now enables the financial inclusion of all customers, bringing the benefits of e-commerce to those who do not have access to a debit or credit card. HBL strongly believes that this will also open up a much broader customer base for our ecommerce merchants and result in a true win-win partnership for everyone in the ecosystem. With attention on making things easier for end customers and e-commerce merchants, HBL Pay has now enabled card-less payments for PayFast partner banks through our online payment gateway. “

Adnan Ali, CEO of APPS, said during a statement, “HBL is the largest bank and one among the foremost innovative financial institutions in Pakistan that always puts the requirements of its clients first. It is encouraging to see that HBL has partnered with us, thus reaffirming our mutual goal to collaborate and lead the disruption and transformation of digital payments in the country.”

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