An agreement has been signed for e-commerce merchants who use the HBL pay will now pay account-based through NIFT’s ePay (DFS) platform.
Those who use HBL Pay and also have Ecommerce merchants will now benefit from greater and excellent payment flexibility. They will be able to offer to all of their customers direct payment options which would be directly working from the bank account. The agreement will also allow HBL account holders to make payments to merchants on the NIFT ePay platform.
HBL Pay, Until now allows their customers to make card transactions Visa, MasterCard, UnionPay and PayPak debit / credit cards or cardless transactions (directly from bank accounts) for their e-commerce merchants, HBL account holders. In the future, all of these merchants could offer their customers account-based payments from all of NIFT’s banking partners. Similarly, e-commerce merchants using NIFT ePay for payment processing will be able to collect payments through HBL account holders in conjunction with other banking partners.
Abrar Mir, Director of Innovation and Financial Inclusion from HBL, on the occasion, said:
‘‘This partnership is another step in our journey towards achieving our goal of transforming the online shopping experience for customers. Through this partnership, we are now empowering people by allowing the inclusion of all those account holders from other banks who are currently excluded from the e-commerce purchase opportunity due to not having access to a debit or credit card. . We strongly believe that this will also open up a much broader customer base for our ecommerce merchants and result in a true win-win partnership for everyone in the ecosystem. HBL Pay has now enabled account-based payments for NIFT partner banks through our Internet payment gateway to focus on making it easier for end customers and e-commerce merchants.
Meanwhile, Haider Wahab, CEO of NIFT said:
Pakistan’s digital ecosystem is finally maturing as its established institutions like HBL partner with new players like NIFT to make the payment process easier, cheaper and more secure for all customers. We are looking forward to working with our partner banks and HBL Pay to expand the e-commerce and digital payments space in a very short time.