Google AdSense Policy

Google AdSense Policy: Easy-to-Follow Guide

To ensure compliance with Google AdSense policies, all publishers must carefully follow these guidelines. Failing to do so may result in Google disabling ad serving on your site or suspending your AdSense account. If your account is disabled, you will not be eligible to participate in the AdSense program again. Policies may change, so check for updates regularly. Any exceptions require explicit authorization from Google.

1. Invalid Clicks and Impressions

  • Do not click on your own ads or use methods to artificially inflate ad impressions or clicks.
  • This includes manual actions or automated tools to generate fake traffic.

2. Encouraging Clicks or Views

  • Publishers must not encourage others to click or view ads through deceptive methods.
  • Prohibited practices include:
    • Offering rewards for ad clicks or views.
    • Using misleading techniques to gain clicks, such as placing images next to ads.
    • Promising to raise money for third parties in exchange for clicks or views.

3. Content Policies

  • Ads should not be placed on pages with content that violates Google’s content policies. Violations can lead to account suspension or termination.
  • Some restricted content may be allowed, but it might attract fewer ads.

4. Abusive Experiences

  • Do not place ads on sites with abusive elements such as misleading pop-ups, malware, or deceptive site behavior.
  • Learn more on Google’s Abusive Experiences page.

5. Authorized Inventory (ads.txt)

  • If you use an ads.txt file on your site, ensure your domain lists you as an authorized seller.
  • Review Google’s ads.txt guidelines for more details.

6. Traffic Sources

  • Ads must not appear on pages that receive traffic from:
    • Paid-to-click schemes.
    • Unsolicited emails.
    • Traffic generated by software applications.
  • Ensure online advertising sources comply with Google’s traffic policies.

7. Ad Behavior

  • You may modify AdSense ad code as long as it does not:
    • Inflate ad performance artificially.
    • Harm advertisers.
  • Refer to Google’s Ad Behavior Guidelines for more information.

8. Ad Placement

  • Experiment with different placements and formats, but avoid placing ads in:
    • Pop-ups or pop-unders.
    • Emails.
    • Software applications.
  • Follow specific policies for each product used. Check the Ad Placement article for more details.

9. Site Behavior

  • Sites displaying ads should:
    • Be easy to navigate.
    • Avoid changing user settings or redirecting users to unwanted websites.
    • Exclude malware, downloads, or intrusive pop-ups.

10. Deceptive Site Navigation

  • Ads must not be implemented in ways that deceive users into clicking.
  • Prohibited practices include:
    • Misleading claims about streaming content or downloads.
    • Linking to nonexistent content.
    • Redirecting users to irrelevant or misleading pages.
    • Using placements designed to confuse users into thinking ads are navigation or download buttons.

11. Technical Requirements

  • Only sites meeting Google’s technical specifications are eligible to display ads. These include:
    • Format Requirements: Supported viewing technologies for WebView (e.g., Android WebView and SFSafariViewController on iOS).

Web Compatibility: Ensure your site is technically optimized for ad performance.